The world’s earliest online advertising platform is being built to help advertisers reach more consumers, according to a major technology company that is exploring how to bring it to the masses.
The ad network, dubbed “Gamelink,” is being developed by a group of Silicon Valley giants including Google, Facebook and Facebook’s parent company, Alphabet.
The goal is to make advertising cheaper, faster and more relevant to the consumer.
It will offer ad-free, on-demand and mobile advertising, as well as video advertising.
It’s the first of its kind to offer video ads that will be available for free, as opposed to pay.
“We’re hoping that this technology can revolutionize the way consumers and businesses communicate, consume and shop, and this will accelerate the adoption of digital advertising and enable advertisers to engage with a wider audience, particularly people in developing countries,” said David Hesse, founder and chief executive officer of AdWeek, a digital news and marketing news site.
“The goal is for it to be a game changer.”
Gamelinks technology will be used to help mobile advertisers reach people in underserved countries and regions, as a way to build a new advertising network in the developing world, said Steve Blank, the company’s CEO and co-founder.
“The technology will help us to create new revenue streams for companies, but also to enable us to deliver a better experience for our users, both on and off the platform,” he said in a statement.
The technology, which was first introduced at last year’s Mobile World Congress in Barcelona, is expected to launch next year.
The first commercial trials of the technology are scheduled to start in 2019.
The idea of creating an ad network was first floated in 2014, when Facebook and Google announced their efforts to build the network.
The idea is to give consumers and marketers access to an ad-hungry network of mobile ad networks.
In March, the world first ad-led network was announced, which will serve ads to consumers via websites, mobile apps and other devices.
But the platform is expected not to be fully available for consumers until 2019.