There is a new trend emerging in advertising, called “advertising mediation”.
It allows companies to negotiate with their advertisers about what they’re supposed to say about their services.
The most prominent example is Google’s new ad campaign called “Google Now”.
Its aim is to highlight the benefits of a new type of online advertising, which Google calls “advertising services”.
The service is currently in development by a startup called AdsMediation, which is owned by Google.
But it is not limited to just Google.
There are now hundreds of companies doing similar deals with ad agencies.
Advertising mediation has a growing list of uses: To avoid confusion, consumers can find more detailed information on how to sign up for a service.
To help advertisers find the right product for their campaigns, they can ask questions like: “What are the benefits?” and “How much do I need to spend?”
“What’s the difference between an ad and a service?” and so on.
Advertisers can use this information to tailor ads to a consumer’s preferences, such as what they want to see on their computer screen.
“In the next 10 years, there will be hundreds of different types of advertising mediation, including the internet advertising mediation that Google is building,” says Chris Osterloh, chief marketing officer at AdSense, a New York-based company that provides mediation services.
“So it will be up to these companies to decide what they will do with that information.”
The key to successful mediation is a clear understanding of what is advertised, says OsterLoh.
That means understanding what the target consumer wants, and how to provide it.
“A lot of times you have to understand what the consumer wants to see and what the person in the ad wants to read,” he says.
“You have to know what the advertiser wants to do.”
For example, when an ad mentions a doctor, it needs to say “Dr. Mehmet Oz”.
But when it mentions a dentist, it doesn’t need to say the name of the dentist.
“What does it mean to say that this is a doctor and this is his/her office?” the advertisers might ask.
That’s because the consumer is likely to be familiar with dentistry and has already been to the dentist’s office before.
But there are other cases where a consumer may be unfamiliar with a dentist and want to find out more about him/her, and that’s where mediation can help.
“If we can understand the target consumers and their interests, we can tailor an ad to them,” says OesterLoh, who added that Google’s AdSense campaign “Google now” is an example of an advertisement that has a clear indication of what the user wants to know.
Google also uses mediation services to make money from ads that are posted online.
“Google is a very big player in the online advertising market,” says Nick Hickey, the director of Google Ads at the company.
“They have a huge amount of advertising on their sites, and we have to take advantage of their market share.”
He says that the company is investing $2 billion to $3 billion a year in online advertising and mediation services and that it has made more than a billion dollars in revenue for advertisers.
“We want to be able to get more money for advertisers and increase the quality of our ads,” he said.
The new advertising model “advertising solutions” are a way to connect advertising agencies with their clients.
A mediation service can help agencies negotiate with advertisers to increase the level of detail in the ads they send them.
“This is something that we’ve been trying to do for a long time,” says Adam Gaffney, director of creative for Google.
“And it’s a new way of advertising that’s growing very rapidly.
We’ve been working on this for a while, and it’s really going to make a big difference to our advertisers.”
The problem With mediation, there is a danger that companies will get complacent.
They may not always be as smart as they once thought.
In the last few years, the industry has been plagued by a range of problems.
A major one is the proliferation of online ad fraud, which relies on a variety of fraudulent websites, scam sites and third-party services.
And there are new privacy issues that arise when companies collect personal information about their users.
In fact, one major study by a leading digital ad agency found that, of the 521 companies it looked at, about 50% said they had not taken any steps to protect the privacy of their users online.
The biggest problem, though, is the lack of transparency.
“It’s very hard to do this with the public at large,” says Andrew Rippey, an associate professor of marketing at the University of Delaware and a leading expert on online advertising.
“There are a lot of people who are very passionate about