The world of online advertising is changing fast.
Advertisers and media outlets are embracing new technologies and strategies that allow them to reach consumers more effectively.
But how does an ad agency or news outlet decide what is relevant, important and important-sounding?
This week, we will discuss the evolving world of news and advertising.
This is the second installment of a two-part series on the ad industry.
Part one was on the challenges of being a news organization, and part two is on how to build a successful news and media company.
We look at the challenges and strategies of a news and editorial organization that includes newsrooms, online and print, and television and radio stations.