A major boost for advertising revenue for the advertisers of the Victor advertising network, which offers digital and traditional advertising for TV and radio, has been announced.
Victor Networks Inc., the parent company of Victor and TPG, Inc., has posted its third-quarter earnings.
In its latest quarterly results, Victor said its advertising revenue grew 6.5% to $5.9 billion, up from $5 billion in the third quarter of 2016.
The company expects that to grow to $6.5 billion by 2021.
The growth is in part due to a surge in new subscribers.
The average daily audience for the quarter was 2.2 million, up 26% from the same quarter a year earlier.
Victors revenue also increased 12% to almost $2 billion.
“We are excited about Victor’s growth in advertising revenue, and its growing audience,” said Kevin McCarty, vice president of marketing at Victor.
“Our focus is on delivering the best content and services to our customers.
We are seeing a significant shift from traditional TV advertising to digital and digital-only, and we believe this is the best time for advertisers to take advantage of these new opportunities.”
The growth in digital revenue, which includes advertising for the web and mobile apps, is expected to account for the majority of Victors digital revenue by 2021, according to the company.
Victorias new business model, called Victory Ads, offers advertising-free digital content to TV and broadcast stations.
Victoral also offers ad-free TV advertising for online, mobile and video ads.
“As we expand our reach and reach in more digital areas, we are seeing increased interest from advertisers,” McCarty said.
“This is a significant opportunity for advertisers as we see our ability to offer content to advertisers and the consumer grow.
It is also important to note that advertisers can still view some of our digital content on the web through the online-only mode.”