By John Lutz, Bloomberg February 22, 2018 04:04:00When you see a video that you want to share with your friends, you might expect that the video would play on a YouTube page.
But the ads will soon be the ones that play in your browser, and the technology will soon also be making it possible for companies to collect and sell data on the content you share.
That data could be used to build more sophisticated ad campaigns, and it could even be used by advertisers to tailor their content to users’ preferences.
In addition, it could be combined with other information about your browsing habits to better understand how people engage with advertisements.
The new data-collecting technology is being dubbed the “social media platform” for video, a move that could have major implications for the way people interact with the content they watch.
The move comes as more and more websites and mobile apps are turning to video as a way to drive engagement with their content.
The social media platform will help them make more money, said Michael Meeks, director of business and digital innovation at the New York-based Center for Internet & Society.
“You have a platform where advertisers can get more data about people,” Meeks said in an interview.
It’s also likely to accelerate the trend of more and better-quality video being shown on mobile devices, which are increasingly being used to broadcast sporting events, concerts and other events.
A handful of video sites have launched to offer live-streamed video of concerts and sporting events.
The video sites, including LiveLeak, have raised about $100 million in funding.
The tech giants, including Facebook Inc. FB -0.14% Google, Netflix Inc. NFLX -0-10TVP and Twitter Inc., are expected to launch their own social media platforms later this year.
Facebook’s video platform, for example, is expected to debut in late 2019.
YouTube, the online video service that has amassed a $1.9 billion valuation, is planning to launch its own video service later this month.
Facebook has said it wants to expand video beyond its social network.
Google’s video service will be launched later this fall.
The platform is not expected to compete with YouTube’s platform.
The two companies are also exploring partnerships.
Google said it is experimenting with using video to enhance the social and content experiences of its YouTube TV service, which is being rolled out in about 10 cities.
Facebook said it plans to begin rolling out a video-based advertising platform in the U.S. in 2019.
The company also is developing a video platform for advertising.
The tech firms said they will launch an advertising service that allows video-makers to collect user data and share it with advertisers.
The companies said the data would be used for targeting and analyzing the ad results.
The ad data will be shared with Facebook, YouTube and other platforms, and Facebook will be the primary platform for monetizing those ads, they said.
If a video appears on Facebook, the ad platform will collect a unique identifier that allows the video to be used on Facebook.
Users can opt out of video-sharing from their Facebook accounts by signing into their account and clicking on the “Block Video” link.
Facebook said the company would soon begin providing advertisers with a mechanism to remove ads on their video content.
Video-sharing sites will also be able to collect data from YouTube in order to help improve their content offerings, the companies said.
The data could also be used in other ways, such as by Facebook to identify users who are not active on Facebook and to help Facebook better understand their interests, according to Meeks.
Users who do not share the video on Facebook will have the option to opt out.