How to sell advertising in the cloud via the Amazon App store

An Amazon Appstore ad service that lets you use an Amazon app to display ads to customers is being used by a Chinese ad company that has been accused of manipulating data from Amazon’s cloud to target ad impressions, according to a report published Tuesday by the Washington Post.The app, called Amazon Cloud Advertising, has […]

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How to target emergency services ads to your users

Targeted advertising can help you drive conversions, which is a big benefit when you’re working with a large, global audience.It also means you can target your ads to specific groups, so they show up in relevant areas.The trick here is that you have to understand the audience of the people you’re targeting.If you’re just targeting […]

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‘What’s new in Polygon’

The company behind the popular Polygon News, the award-winning video aggregator, has been sold to a Singapore-based company, Polygon Media Group (PMG), according to the company’s chief executive officer and a statement from the company.“Polygon Media is pleased to have closed our deal with PMG for the purposes of focusing our resources on our core […]

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