What the NYT and the WSJ will learn from Google’s deal with PPC

The WSJ and NYT will learn a lot from Google.The WSJs new Google AdWords campaign is getting a lot of praise, with one analyst calling it “a fantastic first step toward getting Google in front of advertisers.”The NYT is more skeptical.In an interview with Recode, NYT AdWords Chief Executive John Stanton said Google has yet […]

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How to find new and used ads in Australia’s newspapers

The Australian Financial Press (AFP) has identified new and unused ads in Australian newspapers as the biggest offenders in the national advertising marketplace, according to a study of more than 15 million pages of paper and online.The study, published today in the Australian Journal of Public Health, identified new ads in more than two thirds […]

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Australian newspapers have been accused of plagiarism and selling ad space to China

Advertisers and newspaper publishers are facing a backlash after claiming they were “selling ad space” to China.The Advertising Standards Authority of Australia (ASA) is investigating the practice, which is now standard practice in the industry.The ACCC said it is not aware of any instances where Australian newspapers used Chinese text in their ads.The ASA’s investigations […]

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