What you need to know about the $5.2bn Australian ad blitz for ad blocking and digital privacy
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The Federal Government is spending more than $5 billion on advertising campaigns aimed at preventing the spread of ad blockers.The Australian ad-blocking industry is expected to have a market value of $10 billion by 2019.Ad blockers are tools that block ad-serving software programs that are designed to block websites’ ability to display ads.In order to […]

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Irish TV ratings down to the wire as broadcaster cuts back on ads
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Ireland’s top television network has revealed that it has cut advertising spending, with viewers down to 1.4% from 1.6% last year.The broadcaster, RTÉ, said it would be down to about €2m a week from €3.5m a year earlier.In a statement on its website, RTI Ireland said it had reduced its advertising spend by €2.4m to […]

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