The new rules to protect tenants from unauthorized advertising on their roof are a step in the right direction.But if you are an advertising agency or marketing firm, it may be worth asking why you’re using the word “advertising.”The term is so ingrained in advertising and branding that it’s easy to confuse it with advertising […]
The most-trusted brands in 2016 are a handful of American multinationals, according to a new study from marketing analytics firm Paralegal Services, which also released its 2017 Consumer Advertising Research and Branding Survey.That survey, which surveyed a national sample of 1,100 brands from all over the world, showed that only three of the top 10 […]