How to use AdWords to optimize your ads

What are AdWords ads?AdWords ads are used to create personalized ads for advertisers and websites that have specific needs.There are two kinds of ads that you can use with AdWords: keyword-driven ads and targeted ads.AdWords is a very good way to target ads to a wide range of people.You can target people with specific search […]

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Irish TV ratings down to the wire as broadcaster cuts back on ads

Ireland’s top television network has revealed that it has cut advertising spending, with viewers down to 1.4% from 1.6% last year.The broadcaster, RTÉ, said it would be down to about €2m a week from €3.5m a year earlier.In a statement on its website, RTI Ireland said it had reduced its advertising spend by €2.4m to […]

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