How to use AdWords to optimize your ads
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What are AdWords ads?AdWords ads are used to create personalized ads for advertisers and websites that have specific needs.There are two kinds of ads that you can use with AdWords: keyword-driven ads and targeted ads.AdWords is a very good way to target ads to a wide range of people.You can target people with specific search […]

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Irish TV ratings down to the wire as broadcaster cuts back on ads
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Ireland’s top television network has revealed that it has cut advertising spending, with viewers down to 1.4% from 1.6% last year.The broadcaster, RTÉ, said it would be down to about €2m a week from €3.5m a year earlier.In a statement on its website, RTI Ireland said it had reduced its advertising spend by €2.4m to […]

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