Ireland’s top television network has revealed that it has cut advertising spending, with viewers down to 1.4% from 1.6% last year.

The broadcaster, RTÉ, said it would be down to about €2m a week from €3.5m a year earlier.

In a statement on its website, RTI Ireland said it had reduced its advertising spend by €2.4m to €3m in the period from June to September.

This had resulted in an average annual cost of €3,200.

The Irish Times reported that RTÉ had made an initial loss of €100,000 in the year to the end of June.

It said that as a result of the cuts, its ad spend had been cut by more than €1.4 million since March to just under €3 million in September.

The RTÉ announcement comes after it was reported that the broadcaster had cut advertising on its TV channel, with most of its €8.5 million budget coming from advertising on online services such as Netflix, Facebook and Instagram.