Ads in Australia will soon stop appearing on internet search results in response to a campaign by a prominent Australian organisation, it was announced today.

The Advertising Council of Australia (ACAI) said it would end its boycott on the search results of major Australian internet service providers (ISPs) in response, and that it would also remove advertisements from search results for other organisations.

“As part of our continuing efforts to stop the spread of harmful content on the internet, the ACAI will be banning the use of search terms like ‘internet service’ and ‘ISP’ from its online advertising,” ACAI’s Director-General Paul Thurston said in a statement.

“In addition, we will also remove links to these search terms from search engines and will not allow them to be included in search results.”ACAI said it had been “actively campaigning” for the change, which was due to be implemented by September 3.

“We believe this is the best way to ensure that the internet remains open for everyone, without fear of being censored,” Mr Thurston continued.

“The changes will make it easier for organisations and individuals to advertise on the web, without the fear of censorship or discrimination.”

The ACAI said that since its announcement last month, it had received “over 200,000 complaints” about the boycott.

“Many of these complaints relate to the use by ISPs of the terms ‘internet’, ‘ISPs’, ‘internet access’ and other terms which are widely regarded as offensive and threatening,” Mr Thielson said.

“They have included allegations that they have been used to target people based on their race, sexual orientation, gender identity, religion, disability, ethnicity or national or ethnic origin.”

Mr Thielson also said the boycott would also include other organisations, including the Australian Medical Association (AMA), the National Association of Health Practitioners (NAHP), the Australian Institute of Medical Research (AIIMR), the Royal Australasian College of Physicians and Surgeons (RACP) and the Australian Women’s Health Network (AWHN).

“This will ensure that we are providing free, fair and accurate information to Australians about the services available on the Internet,” he said.

The boycott will continue until the change is fully implemented by the end of September.