Advertisers and newspaper publishers are facing a backlash after claiming they were “selling ad space” to China.

The Advertising Standards Authority of Australia (ASA) is investigating the practice, which is now standard practice in the industry.

The ACCC said it is not aware of any instances where Australian newspapers used Chinese text in their ads.

The ASA’s investigations are in line with an earlier investigation into a newspaper company in Australia that was accused of using Chinese text on a range of advertising materials.

Australian newspapers also appear to be using ads from foreign companies to promote their products, which may contravene Australian law.

A number of Australian publications, including the ABC, the Courier-Mail and The Daily Telegraph, are using foreign ad agencies to promote Australian products and products from overseas.

Advertisement The Australian newspaper industry is one of the most lucrative industries in the country, with $4.6 billion in advertising revenue in the 2015-16 financial year.

The industry’s share of Australia’s advertising market fell from about 26 per cent in 2012 to around 23 per cent last year, according to the Australian Bureau of Statistics.

The newspaper industry also relies on Chinese clients, including Alibaba Group Holding Ltd, Alibaba.com, Tencent Holdings Ltd, Tenor Group, Tenova Ltd, China News International Corp, and the state-owned newspaper group Xinhua.