This year marks the first time that millennials in Canada have expressed a preference for advertising and web advertising services rather than traditional newspaper or magazine ads.
The survey, conducted by Ipsos Public Affairs, found that just 10 per cent of Canadians said they would use traditional advertising if they could.
A whopping 86 per cent said they’d rather pay for internet advertisements instead.
A significant number of respondents said they had opted for web ads instead, with just 12 per cent saying they were still in the market for traditional newspaper advertising services.
The Ipsos survey also found that millennials are not the only ones who are switching from traditional newspaper to online advertising.
A majority of millennials, 54 per cent, said they’re also switching to online news and information websites, such as Google, Facebook, and YouTube, in addition to their newspaper subscriptions.
The data is based on responses from 1,001 adults aged 18 to 35 from the Ipsos online panel.
Ipsos is an independent, publicly funded company that conducts surveys on behalf of the government of Canada.